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Greer's Seven Sizzlin Meats

Social Media Campaigns

If you’ve read my previous blog posts, you’ve probably noticed that I mention the term social media campaigns a lot. But what exactly does that mean? The word campaign might bring to mind images of Don Draper in “Mad Men” but you don’t need a New York ad agency to run a successful social media campaign. A campaign on social media can be as big or as small as you want it to be but it has the potential to make a big effect on your customers and your sales. An example of a small social media campaign is a recent meat sale campaign done by Murfin’s Market, an AWG member with four locations in southern Missouri. The store was having a one day meat sale at all four locations on the Friday before Father’s Day weekend. I helped them create a boosted post with a link to their ad on the website so customers could see all of the items available in the one day sale. Murfin’s spent $50 on that post and it ran the Thursday before and…

ADA documentation

WordCamp recap – ADA

Although the Americans with Disabilities Act (ADA) passed in the year 1990, some companies have been slow to get on board with its requirements. The act is a federal legislation that prohibits discrimination against people with disabilities. The act applies to not only brick and mortar stores but also the online arena. In the beginning, ADA was enforced for public-facing websites and government websites. There are 3 levels of requirements and each state followed their specified level. I don’t know the reason it has taken so long for companies to get onboard with ADA. I think a lot of them didn’t even know it existed. It wasn’t until Winn Dixie was sued for having a website that did not meet ADA compliancy, that grocery stores started to research what they needed to do to meet compliance. At WordCamp this year, I attended a couple sessions that addressed ADA. In the presentation, “ADA Accessibility: A Necessary Part of Your WordPress Site”, Lora Williams explains why we should make a website accessible. Companies and people are facing lawsuits if their site is…

Targeted Marketing

Targeted Marketing with Clubs, Groups and Loyalty Programs

I recently told a few of my colleagues that our members can’t always create a digital marketing message that will be “everything to everyone.” It’s true that sometimes you will have general digital marketing content with the goal of reaching a large number of people. But you should also consider incorporating targeted marketing into your overall strategy. What is targeted marketing? Targeted marketing is a message or campaign that specifically appeals to individual demographics or preferences in an audience. The goal is to target a message to people who you have determined will be interested in that message and, ideally, will buy the product or service offered in it. Why should I use targeted marketing? You are more likely to see conversion rates increase when you use targeted marketing strategies. If you direct your messages about a specific product or service that appeals to a certain demographic and marketing it only to that audience, they are more likely to buy that product or service. This is as opposed to directing a general message to a general audience. You can still…

Compass with needle pointing to core values

WordCamp recap – Voice Your Values

At WordCamp this year there was a lot of talk about ADA and SEO. I’ll talk about ADA in another recap soon. As for SEO, we have written articles recently, such as Content Marketing & SEO and How SEO Can Strengthen Your Digital Store Brand Identity. While you do need good SEO to drive traffic to your website, values are important too. Actually, in today’s world, it is kind of unique. Having core values to define your brand can make you stand out from your competition. In the WordCamp session, Voice Your Values, Andrea Garcia, Chief Mind Officer at mind+matter, says to let others know who you are and who you are not. Define your brand. Voice your values and you will connect with customers who are looking for the same values. That makes sense, right? When you hang out with friends, don’t you have the best time when you are with those who share the same values and the same interests? We at AWG manage social media pages for many of our members. One thing we must keep in…

Communicating in a Smart and Connected City

Communicating in a Smart & Connected City – PRSA recap

Chris Hernandez, chief spokesperson for the City of Kansas City, Missouri and director of the City Communications Office, spoke at a recent PRSA luncheon. Chris’ office handles media relations, social media, the city’s website and community engagement. He shared with us some progress Kansas City has made with technology and why he sees it as a smart city. What is a Smart City? It is a city that uses creative engagement and technology to reach residents, improve sustainability and enhance the quality and performance of its services such as energy, utilities and transportation. Chris says, “It’s not about technology. It’s about delivering better services for our city.” Kansas City, Missouri is a leader when it comes to having services for our residents, compared to other cities in the metro.  Why is Kansas City considered a Smart City? Google Fiber Street car Smart street lights Bird electric scooters and bike sharing Use of social media (Twitter, Facebook, Instagram, YouTube) For those who have been affected by recent flooding, they might be relieved to hear the city is currently in the process…

The Future of Typography - Dan Rhatigan - Adobe Type

The Future of Typography (KCDesignCore Recap)

In this blog post I won’t be sharing information on how to get customers to your store or how to increase your sales, but for those graphic designers out there, this may spark your interest. I occasionally visit the monthly Adobe users group meetup here in Kansas City, called KCDesignCore. This month Dan Rhatigan, manager of Adobe’s in-house type foundry, presented some new cool stuff Adobe has been working on in typography. Dan took us back in history to when type was set and printed on a page. Certain fonts were considered “good typography” and were more legible than others when printed. But we don’t engage in text the way we used to. We now read on digital screens. We have adapted to moving objects and 3 dimensions. Even in the early days of web design, there were limitations on fonts. When I first started designing websites, we had only 5 or 6 fonts available for use. Verdana was suggested to be most legible on computer screens so we were pretty much locked into using Verdana for everything. Well, at…

Generations - photo credit The Center for Generational Kinetics

Unlock the Power of Generations to Grow Your Business

It was 8am at AWG’s Innovation Showcase and some of us were still consuming our first cup of coffee for the day. If you’re a millennial…ok, maybe even if you’re not a millennial, it was pretty early in the morning to sit and listen to an hour-long presentation. But with Jason Dorsey as the speaker, we were sure to be both educated and entertained. Jason is the President of The Center for Generational Kinetics, whose mission is to separate generational myth from truth through data. In Jason’s talk, the generations he covers are Baby Boomers (born in 1946-1964), Generation X (1965-1976), Millennials (1977-1995) and Generation Z (1996-TBD). For the first time in history we have 4 generations working together. For those of us who work with people of many different ages, it can cause some challenges, especially when it comes to communicating with each other. Jason uses humor during the presentation to poke fun at each generation but makes some key points. He illustrates a scenario. “Who here has ever had a conversation with a young person and you just…

Master Goals Image

Mastering your goals using KPIs

“Never believe that one number by itself can be meaningful.” -Unknown I recently attended a seminar hosted by emfluence called What Gets Measured Gets Done: How to Set Goals and KPIs for Your Campaigns. The speaker for the presentation was emfluence’s Customer Success Director, Joe Ramsey. Though the presentation was geared towards a marketing-minded audience, the lesson of measuring your goals is relatable to all. What is a KPI? Key Performance Indicators (KPIs) act as a map and a compass to determine your overview performance of a campaign or event. The purpose of a KPI is to alert you to potential problems and allows you to make the best decisions with data. What are you measuring? There are several things to measure when looking into KPIs. You could reflect on your audience or the impressions you have gained. You can focus on subscribers or engagement growth. Whatever you are measuring needs a why. Your “why” explains what is your reasoning behind seeking the information. It can also be considered as your goal. For example, if you are seeking to understand…

Say yes and then learn later - Dani Abram

Be Inspired – Creative Mornings

More inspirational quotes brought to you by Creative Mornings events “It’s important to respect tradition and to challenge it as well.” — Jim Gray “It is selfish not to be honest.” — Meriah Garrett “Bravery: it means accepting responsibility for the impact of our actions and the weight of our words.” — Eleanor Perry-Smith “Our actions tend to have a ripple effect. Even a small act of kindness might mean more to someone than you can possibly even imagine.” — Stephanie Glaros “Jobs are critical, but the relationships that we gain in the jobs that we have are huge.” — Rob Perez “When I restarted my thinking and stopped being afraid of making mistakes, discomfort or the unknown, I was able to pursue my creative passions and experiences without limitations.” — Michelle Bazis “Being a survivor is not just limited to living through a tragedy. Being a survivor is taking that tragedy and making it purposeful.” — Leon Ford “Be grateful for all the obstacles in your life. They have strengthened you as you continue with your journey.” — Hassan…