Random Post
Search
  • Home
  • Tag Archives:  Events

Tale of the Tape

In the excitement of dreaming up and launching campaigns, sometimes determining how to measure it gets lost in the mix. Yet, as Tara Saylor expressed to the room full of marketers at the Kansas City International Business Communicators lunch, the only way to pop the champagne and enjoy the successes is to know where you’re going at the beginning. This means asking questions, using data, deciding what to measure, making a plan, and telling everyone about what you did. Good solutions start with good questions. Question 1. Who are you trying to reach? Are they loyal customers, new ones, or potential ones? What do you want them to do with the information provided? Question 2. What’s your timeline? Working backwards from the final date sometimes helps build out the steps. Once you have those steps, put them on a calendar. Question 3. How are you going to measure success? It’s best to document the answers to the questions so you can think through the way they contribute to success, otherwise you might end up having to use HIPPO (highest paid…

Creative Mornings talk on Commitment

Commitment – Creative Mornings recap

Having visited over 75 countries, Creative Mornings speaker Tania Carriere has discovered new possibilities through travel. She has learned to step outside her comfort zone and have a passion for change. Her adventures have led to life lessons and commitments that guide and shape her life and her career. The definition of commitment is “the things we say yes to, wholeheartedly, the principles that guide our lives”. It is different than rules. Rules are given to us by someone else with an expectation to follow them. Commitments are something we choose. Are we intentional about the things we choose to be committed to? Everything is a choice. We can choose who we will be and what we will leave behind. What changes do we need to make in what we are we doing? Be open to change. Be that person to step out and make a difference. “There is a difference between ‘the way’ and ‘the way I know’. There is always another right answer.” What is the one thing you can do today that will make a difference?

Comfort kills. Are you doing something on a daily basis that pushes you a little? by Elise Russell

Creative Mornings Inspirational Quotes

I occasionally attend the monthly meetup with a group called Creative Mornings. After spending some time networking over a cup of coffee and a bite of breakfast, we sit down for a short presentation. Each month the presentation revolves around a theme, such as courage, commitment, broken. Each theme is meant to spark inspiration within ourselves and conversation amongst each other. I have taken some quotes shared by Creative Mornings. I like quotes not only because they can be inspiring but also because often times we want to only read small bits of information. Enjoy! “Anxiety brings with it massive energy and it is what we do with that energy which separates us.” — Laurie-Beth Robbins “The future is crafted by those who do work they don’t have to.” — Scott Belsky “Humility is actually an act of strength. You have to have a really solid core to expose yourself to the discomfort, and to some degree, the suffering, of not being good at something.” — Amy Sandman “Startups don’t die because they run out of money, they die because…

Before you even think about blogging.

What is Your Website Missing?

Travis Pflanz, co-organizer of WordPress KC meetup group and part of the WordCamp Kansas City organizing team, presented at WordCamp 2018 in a session titled, “Before You Blog: Everything Your WordPress Business Website is Missing”. Because the target audience for WordCamp is users of WordPress, a common platform for blogging, Travis uses the term, “blog”, but these tips apply to any website. It is important to keep the content on a website fresh and up to date. This will keep people coming back to visit your site. Update often, write new text, post new articles. Use calls to action. I thought about what calls of action we could use on grocery store websites. How about a link to listen to a related podcast or video? If appropriate, provide a link to “get more information” or “buy now”. Put the store’s location and phone number in the footer in addition to the Contact page. This way it is visible on every page of the website. State the purpose of your business. As much as people don’t like to read, an in-depth…

Sweet Content Hacks: A practical approach for writing that sizzles

Sweet Content Hacks

As I was looking through the sessions offered at WordCamp this year, a session titled, “Sweet Content Hacks: A Practical Approach for Writing That Sizzles” by Greta K Perel, PhD caught my attention. I was hoping to get some inspirational writing tips for our Sales Services blog and perhaps some ideas on what to write about. I really like writing. The problem I struggle with is coming up with a topic I think my audience will be interested in. In our session, Greta asks the questions, “How do we break through writer’s block?” and “How can we improve our writing that will engage an audience?” When you write, have one purpose or one point you want to get across. Keep in mind what you learned in school about sentence and paragraph structure but don’t be too formal. You should sound like a real person talking to real people. It’s ok to start a sentence with a preposition or use contractions. Because people have become lazy about reading and want to consume a lot of information at one time, it is…

KCDMA 2018 Symposium Logo: Now & Later

Lessons for Now & Later

Earlier this year, I attended the KCDMA 2018 Direct Marketing Symposium. This full-day conference was an interactive event stacked with presentations from some of marketing’s best. The theme was Now & Later – Planning for the Future. Throughout the symposium, presenters shared current case studies (the now) and how to use these lessons for future campaigns (the later). After reflecting on the event and trying to gather all of the lessons I learned into one blog post, here are the top nuggets that I wanted to share with you. Ian Baer’s “Focusing on the One” presentation: Data unlocks everything – use data to find and address your customers’ pain points. Speed and ease or not enough anymore in the wake of Amazon. Discover what quality makes your store unique because Amazon has already perfected speed and easy. Vocab word: Webroom – researching prices online, then purchasing them in store (opposite of showrooming). This new trend is causing online brands like Amazon to fight back with brick & mortar stores.   Quinn Tempest’s “Content Marketing: To the Future and Beyond!” presentation:…

How To Create Shareable Content

“Make it go viral.” Every social media professional probably cringes whenever they hear this phrase from their not-so-socially savvy client or boss. Although we can’t always guarantee or predict which piece of marketing content will go viral, we can follow a framework that will make it shareable and interesting. Justin Watkins, founder of Native Digital, presented his ideas for making content sharable at a recent SMCKC breakfast. It’s a balance between science and art. The science aspect is the data side of marketing – the analytics and strategic planning. It helps us find out who our audience is and where they are spending their time. The art is the creative side of marketing – the intuition and emotion that grabs your audience’s attention. How do marketers find the balance that will make their content stand out and possibly go viral? Watkins shared Native Digital’s Content Creation Checklist: Does it open strong? Is it digestible? (People only open the homeruns. Just show them the highlights instead of the whole game.) What emotion does it bring out? Does this help our audience?…

KCDesignCore - a visual design community

Put the MOVES on Your Work – KC DesignCore recap

One of the disciplines I like most in design is animation. My first job out of college was at a TV station. I designed mostly static images for the newscast, but I had the opportunity to learn 2-D animation and I loved it! Since then, I’ve had a few projects where I’ve been able to make my designs move. I was re-inspired at the latest event I attended to play around with the animation tools I have access to. At KC DesignCore’s meetup last month, “Put the MOVES on your work”, Kyle Hamrick and Jim Hinds demonstrated how to use Adobe applications to create motion. Hamrick is a trainer for Adobe Premiere, After Effects and Photoshop. At the event, he showed some examples of motion graphics and walked through how to make them in After Effects (AE). AE is a robust application that can be used in conjunction with other Adobe apps such as Illustrator and Premiere. Although it can create 2D animation, it is most widely used for 3D animation and special effects. I bet you’ve seen it used…

Kindness + Empathy = Loyalty

Adobe MAX 2017 Recap: Building Fun, Creative Work Environments

Tina Roth Eisenberg, founder of Creative Mornings and owner of SwissMiss design blog and studio, was one of the speakers at Adobe MAX this year. She talked about some of the values she bases her companies on, her approach to being a leader and her favorite interview questions. She is genuine and inspiring and has a unique way of building fun and creative work environments. Tina was trained as a graphic designer in Switzerland and Germany but had a dream to go to New York City. She recalls the business owner who hired her for her first job in NY and continues to show gratitude toward him. “Feeling gratitude and not expressing it is like wrapping a present and not giving it.” — William Arthur Ward Becoming a mom inspired Tina to pursue other dreams she had in life, such as starting her own design studio and her own blog. She says, “I’m a better boss because I’m a mom and I’m a better mom because I’m a boss. Both of these roles force you to really think about what…

Voice search basics
InCara

The Meteoric Rise of Voice Search & Why Brands Should Care.

“Siri, turn my phone on airplane mode.” “Alexa, set up a meeting for me at 10 a.m. and invite Tim.” “Google Home, where’s the nearest grocery store with the best deal on avocados?” These are all commands that people are giving their smart devices via voice search. It’s predicted that by 2020, up to 50% of search queries will be made by voice instead of typing them into phones or computers. Earlier this month, I attended a KCDMA luncheon where Heather Physioc, Director of Organic Search at VML, presented the current state and predicted future of voice search. She noted that there are 50 billion (that’s with a “B”) voice search queries each month. This number is rising because voice search capabilities are in our devices by default, but also people are becoming more comfortable talking to these devices. Below are some important points from Physioc’s presentation for marketers and grocers to keep in mind as voice search progresses. For the Google loyalists out there, it’s important not to ignore Bing – that other search engine that no one uses,…

SEND ME MORE INFO