Random Post
Search
  • Home
  • Tag Archives:  facebook
Sendible Logo

Introducing: Sendible for AWG Members

The AWG digital marketing team is excited to announce a new social media option for our members! Sendible is a social media content management and reporting tool. We have expanded our offerings beyond managing Facebook, Twitter and Instagram profiles for retailers. Sendible is for AWG members who want to have access to a curated content library and vendor-sponsored promotional content. With Sendible, we supply the content, but you can choose what to post and when. While retailers can work directly with Sendible to sign up for the platform, we offer it to our retailers at a group discount, plus full access to our digital marketing content library. An AWG Sendible login provides you with: A library of engaging social content created by AWG Sales Services. This also includes AWG Brands content. Access to vendor promotion content. This includes SEP NOW content that highlights specific digital coupon deals. The ability to create reports for your digital channels and customize the data to fit your goals. Monitoring tools showing what customers say about you online other than what’s on your social media…

Social Media Icons
Inblog

The Future of Social Media Marketing & AWG Social Media Program

As the AWG social media program coordinator, I definitely have a specific theme to my blog posts. That theme has narrowed down even more in the past few years as social media continues to evolve. With that evolution, I regularly remind the audience reading our blog that dynamic, engaging and even targeted social content is essential. It’s always been important but as social media channels become more and more saturated with brand content, and as Facebook continues to update its algorithm, it’s becoming more vital for brands and businesses to be as strategic as possible with their social media marketing. With that idea in mind, AWG Marketing recently rolled out a new service structure for our members who are on our social media program, specifically those who use our services for their store’s Facebook page(s). We used to offer three separate tiers with various levels of involvement and posting frequency for three separate prices. But after a year or so of this structure, we realized it’s not to the benefit of our members to be on the two lower tiers.…

Social Media Giveaways Breakfast

Social Media Giveaways & Contests (Recap)

I know what you’re thinking. “Didn’t Melanie just tell us that we can’t have contests on Facebook anymore?” Yes. Yes, I did. However, the latest Social Media Club – KC breakfast, “Social Media Contests and Giveaways,” was about more than the “Like, Comment, Share” Facebook contests I was referring to in that blog post. During this Q&A panel, Kasim Hardaway (founder, TKC Agency) and Brandon Painter (content manager, Barkley), discussed the various ways you can use contests and giveaways on all social media (not just Facebook) to build a following, gather information and analytics, and even generate content from your customers! Here are some of the highlights. Be Prepared, Have a Plan & Communicate Kasim recommends having a clear strategy for your social media contest or giveaway. Don’t have a contest just for the sake of having one. Do you want to increase your followers on a social platform? Do you want to collect email addresses for your email database? Do you want to gather user-generated content (UGC)? Determine your end goal for the contest and start from there. Kasim…

AWG Brands Digital Promotions: August 2018 Edition

August is the sweet spot of wrapping up summer activities and preparing for back-to-school. Although AWG Brands is not hosting a major digital promotion this month (we’re preparing for Family Meals Month in September!), there are plenty of new recipes, digital coupons and other content for our member retailers to share on their websites, social media pages, email clubs and more. Best Choice Recipe of the Month The August Recipe of the Month from the Best Choice Calendar is this Green Onion Feta Stuffed Chicken Breast: https://bestchoicebrand.com/news/green-onion-feta-stuffed-chicken-breast The recipe can be shared from the Best Choice website using the link above or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Best Choice Recipe Video The August recipe video is for Tuscan Shrimp Linguine. Starting August 1, you can share this short video from the Best Choice website, YouTube, or using the native files found here. Digital Coupons New digital coupons for the following products are available through September 30, 2018. Consumers can access these coupons through a store’s…

Finding Success on Facebook for Your Small Business with a Team of One (Recap)

All AWG retailers are independently owned and many are smaller, one-store operations. They often don’t have the resources to manage large-scale social media strategies with expensive agencies so they come to us for help. Or they hire a marketing professional to work for them in-house. Either way, many of our stores work on small budget with small teams, sometimes even a team of one. I recently attended a Social Media Club of Kansas City professional development breakfast with guest speaker Travis Pflanz, owner of WebWorks of KC. His presentation, titled “Finding Success on Facebook with a Team of One,” highlighted strategies and tools small businesses can use to maximize their Facebook marketing with small teams and small budgets. Travis drove home one point throughout the presentation. All businesses should focus on their website and any other non-social digital properties they own before even considering Facebook or social media in general. He reminded the audience that your business doesn’t own Facebook, but you do own your website. Make sure you have a strong content strategy on your website first. You can…

Smartphone

Facebook Advertising 101

I regularly write blog posts about what our retailers can do to increase organic reach on Facebook. However, this doesn’t mean you shouldn’t take advantage of paid Facebook advertising, which includes Facebook ads and boosted posts. Paying for additional exposure on Facebook is becoming more important as you try to stand out among all the clutter your customers see in their Facebook timeline. Since this is my first post about how to use Facebook advertising, I’m going to keep it pretty high-level and focus on the most common questions I get from retailers who don’t have much experience with this digital marketing strategy. Why Should I Use Facebook Advertising? Despite the ongoing rumors that “Facebook is dead,” and even the recent controversies surrounding the social media platform, two billion people still actively use it every month. And while it isn’t as popular with people in their late teens and twenties, you can focus on that demographic with Instagram. Here are a few tips from one of my recent blog posts about Instagram strategy. You can use paid advertising on Instagram…

Social Media Marketing

What Makes Social Content Great?

In the 4 ½ years I’ve worked for AWG, it’s been surprisingly difficult to get content consistently from the retailers I work with on digital marketing. Whether I’m working with a store owner or director, a department manager, or an up-and-coming associate, I often hear, “I’m not sure what to send you for social media content.” And you’d think it would be a no-brainer. Take pictures of food, of course! Food pictures are all over social media, right? But that’s part of the problem. Even when I do receive content from stores, sometimes it’s just a little too generic. You may have a beautiful produce display that makes for a great picture, but what differentiates it from any other produce display at a grocery store? The more popular social media has become, the more “noise” there is on every channel. You have to make your content stand out so that customers can find it through all that noise. Using these different types of evergreen content can change things up and help you stand out on social. Timely Content Like I…

Content Marketing Demystified

Content Marketing Demystified (IABC Summit Keynote Address Recap)

If you work with me or any other AWG digital specialist on your digital marketing, you’ve probably heard us discuss content marketing. But what exactly is content marketing? It’s not just about the content we post on your social media profiles, your website or your blog. It’s the strategy behind the content that’s being posted. I recently attended the 2018 Business Communicators Summit for the KC chapter of IABC. The keynote speaker was Quinn Tempest, a digital marketing strategist and graphic designer from Phoenix. Her presentation was titled “Content Marketing Demystified” and she covered the myths of content marketing and the lessons she’s learned about content marketing throughout her career working with various companies and individuals. Quinn describes content marketing as “the art of providing relevant, useful content to your prospects without selling or interrupting them.” She asserts that instead of pitching your products or services, you are delivering information that makes your audience more informed before they buy. The goal is to deliver consistent, ongoing, valuable information your customers/prospects so that they will ultimately reward you with their business…

My Thoughts on How Social Media is Changing

Recently I wrote a recap about a webinar that covered social media trends to look out for this year. Last month I wrote a blog post about Facebook’s major changes to its News Feed algorithm and how that will change how businesses use the platform. For this post I want to share with you what I’m seeing in social media trends as both a consumer and a digital marketer for independently-owned grocery retailers. First and foremost, social media isn’t going anywhere. For better or for worse, it has become so ingrained in our lives and society that it isn’t going to magically disappear. What is going to change is how we use it. It’s already changed significantly since the days of MySpace and Facebook in the early 2000s. Social media trends move at a very fast pace. As new features are released and people experiment with these platforms, the ways in which we use them can vary from year to year. An extremely popular platform one year could be gone by the next. #RIPVine We’re also seeing the owners of…

AWG Brands Digital Promotions: February 2018 Edition

February is almost here, which means it’s time for your monthly AWG Brands Digital Newsletter. Below is digital content that you can share with your customers on your website, social media platforms, emails and more to help promote sales of AWG Brands products.   Best Choice Ice Cream Giveaway Best Choice is celebrating the launch of its new ice cream line with an ice cream giveaway! From February 8-12, customers can enter to win an ice cream gift certificate good for one free container of the new Best Choice ice cream by entering through this link: http://woobox.com/6765a4. Fifteen winners will be selected and announced on the Best Choice Facebook page on February 13.   Best Choice Recipe of the Month Each month, Best Choice publishes the Recipe of the Month online – this recipe can also be found in the 2018 Best Choice Calendar. February’s recipe is for a decadent Chocolate Ganache Cake: https://bestchoicebrand.com/news/chocolate-ganache-cake/   Best Choice New Recipe Video Best Choice regularly produces professional-grade recipe videos. February’s recipe video is for Cookies & Cream Ice Cream Cake and features…

SEND ME MORE INFO