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AWG Brands Digital Promotions: February 2018 Edition

February is almost here, which means it’s time for your monthly AWG Brands Digital Newsletter. Below is digital content that you can share with your customers on your website, social media platforms, emails and more to help promote sales of AWG Brands products.   Best Choice Ice Cream Giveaway Best Choice is celebrating the launch of its new ice cream line with an ice cream giveaway! From February 8-12, customers can enter to win an ice cream gift certificate good for one free container of the new Best Choice ice cream by entering through this link: http://woobox.com/6765a4. Fifteen winners will be selected and announced on the Best Choice Facebook page on February 13.   Best Choice Recipe of the Month Each month, Best Choice publishes the Recipe of the Month online – this recipe can also be found in the 2018 Best Choice Calendar. February’s recipe is for a decadent Chocolate Ganache Cake: https://bestchoicebrand.com/news/chocolate-ganache-cake/   Best Choice New Recipe Video Best Choice regularly produces professional-grade recipe videos. February’s recipe video is for Cookies & Cream Ice Cream Cake and features…

Facebook Reactions

Changes to the Facebook Algorithm and the end of the Facebook Contest

As you plan your digital marketing strategies for the year, you might be considering a Facebook contest or two. These usually involve asking your page fans to like, comment on and share a post to enter for a chance to win a prize. These have been very popular with brand pages, our retailer pages included. It’s been an easy way to get organic engagement (likes, comments, shares) on a post without having to pay for the post to be boosted. But that’s all about to change. Last month, Facebook announced that they will be demoting individual posts that use this kind of tactic to get organic engagement. This means that they are updating their algorithm to ensure posts using this tactic will be shown less in the News Feed. Over the course of several weeks, they will start demoting entire pages that “systematically and repeatedly use engagement bait to artificially gain reach in the New Feed.” When a page is demoted, any content posted from it shows up less in the News Feed. So how will this change your digital…

Facebook Groups for Pages

Facebook Groups For Pages

I recently highlighted the relatively new Facebook feature called Groups for Pages, or Brand Groups, in a recap of a Hootsuite webinar that highlighted social media trends for 2018. Facebook launched the feature this summer and Hootsuite predicts Groups for Pages are going to be a key marketing opportunity for brands on Facebook. You might be wondering how these groups are different from the Facebook page you’ve created for your business or from groups created by an individual. Let’s take a look. Groups for Pages are associated with, and linked to, an already established Facebook brand page. They are designed to “build a community around your page.” Facebook suggests multiple uses for a page group, including: Engaging with people who share interests that are relevant to your page. Rewarding your customers with special updates and exclusive offers. Understanding your audience by creating a space for them to ask questions and share feedback. Interacting in the group as your page or as yourself (the administrator of the page). As a page administrator, you can post content in the group that is…

Hootsuite 2018 Social Trends

Recap: “Social Media Trends to Put Into Practice in 2018”

In the rapidly changing changing world of social media marketing, it’s important to stay informed about the latest and upcoming trends. To learn about how social media marketing is changing, I recently attended a Hootsuite webinar called “Social Media Trends to Put Into Practice in 2018,” hosted by James Mulvey and Amber Naslund of Hootsuite. Mulvey began the presentation by discussing the major social platforms (Facebook, YouTube, Instagram, Twitter and LinkedIn), the recent updates that have been made to the platforms, and how brands will use them differently in the future. I’ve highlighted the three platforms we support for retailers at AWG. Facebook Mobile Video: As more consumers watch videos on mobile devices, social networks offer new opportunities to add to traditional TV content and create new forms of entertainment and news programming. Messenger Ads: Facebook now offers brands the ability to create ads that are sent directly to a customer’s inbox. Facebook Groups: Facebook created Brand Groups and they’re going to be a key marketing opportunity for brands. Brands can create groups on their business pages where audiences can…

Spin Dip Stuffed Garlic Bread

AWG Brands Digital Promotions: October Edition

Each month AWG Brands supplies its member retailers with free digital content to share on their social media pages and websites. Here’s what’s on tap for October: Best Choice Cold Prevention Kit Giveaway What: Best Choice Cold Prevention Kit Giveaway: Customers can enter online to win a prize pack full of Best Choice products perfect for cold season.  Who can enter: Any customer of Best Choice When: October 9-19, 2017. Winner announced October 20. How to Enter: Customers simply fill in their contact information on this entry form, which will go live October 9: http://woobox.com/wpc6e6. The form will be promoted on social media and www.bestchoicebrand.com.     New Recipe Video: Dirt Worm Dessert Each month, Best Choice produces a new recipe video that retailers can share on their social media pages and websites to promote store brand products. October’s video features a seasonal dessert. Retailers can share this video from: The Best Choice Website: www.bestchoicebrand.com YouTube: https://youtu.be/YkHEJ6u3T3U Natively: https://drive.google.com/drive/folders/0B7sPTz3wyZJFaWViXy1uXzN3Q00?usp=sharing If retailers have a loyalty program, digital coupons for ingredients in this recipe (and a few others) already have been uploaded to their platforms. If they don’t have a loyalty program, but are interested in learning more,…

Blog Spelled With Scrabble Tiles

Blogging For Your Business

Blogging isn’t just a hobby for parents sharing meal prep ideas or dedicated fans giving their insights on the latest YA fantasy novel. Some people have turned blogging into a lucrative business. Additionally, already-established businesses can use blogging as another digital marketing platform to share their story and connect with customers. Even small businesses can use this platform and see the benefits of it if they put the work into creating and maintaining it. Getting Started Decide on a platform Talk to your website developer or designer about how to integrate a blog platform onto your store’s website. Find your voice Your blog voice will tie into the overall brand voice you have for your store. It’s the same voice you use in other forms of digital marketing like social media, website and email. Ultimately people like doing business with other people so find a voice that captures your business and shows the personality of your brand. Set a schedule Decide how often you’re going to publish blog posts. Do your best to stick to that schedule so your readers…

Online Shopping Digital Marketing

How to Promote Your Online Shopping…Online

Does your store offer online shopping? Do your customers know about the program? …are you sure that they do? Online shopping is part of the future of grocery retail. In 2016, one in five shoppers had an online purchase and that will likely increase to one in three this year. Yet in a survey of 500 consumers, 41% of shoppers didn’t know if their stores offered online shopping (2017 Online Shopping Forecast). As Kate mentioned in a recent blog post, online shopping isn’t an “if you build it, they will come” program. When launching an online shopping program, your marketing and advertising campaigns need to inform your customers about the program and teach them how to use it. Kate also noted that digital marketing is key to these campaigns. While in-store promotion is necessary, digital marketing will point customers directly to the online shopping platform and that gives them a chance to see it and hopefully try it! Here are some examples of AWG retailers who are using digital marketing to promote their online shopping programs: Website Do more than…

Graphic for Event "How to Integrate Paid Media into Your Existing Campaigns – Tips from Emfluence"

How to Integrate Paid Media into Your Existing Campaigns – Tips from Emfluence

You’ve established social media channels, communicate regularly with your followers and produce new content routinely that you think they will like. How do you take your digital marketing campaigns a step further to see better results? Paid digital media could be your answer – but only if you approach it strategically. Alan Schieber shared some tips at the recent Emfluence Conference I attended. He explained how to integrate paid media into your existing digital campaigns in a smart way. First, he needed to debunk a few general assumptions about paid media. Many think paid media costs too much, isn’t effective, or they want it good, cheap, and fast, among other issues. To clear this up, Schieber noted that paid media is effective for an affordable price, but only if you address it in a strategic way. Marketers and retailers may want it good, cheap and fast, but achieving all three strategically isn’t possible. Instead, pick two. Now that we’re on board with paid media, define your goals. This must be done before you choose the paid media channel. Have your…

Wendy's Logo

“How Wendy’s Squashes Beef in Social” – AAF-KC Recap

Even if you aren’t on social media or don’t use it very often, you’ve probably heard about the unique brand voice of Wendy’s. The brand has been getting a lot of media attention over the past year for their marketing campaigns and digital presence, particularly their Twitter account. Recently I attended a presentation from the two people responsible for that unique voice and attention-grabbing social presence: VML social strategist, Christina Miller and VML community manager, Matt Keck. They shared their approach to social engagement at a professional development breakfast hosted by the Kansas City chapter of the American Advertising Federation. Miller and Keck discussed the strategy behind the viral sensations surrounding Wendy’s marketing campaigns, while also providing high-level ideas and tips that other marketers could take back to their organizations. When Wendy’s became a VML client, the team noticed that the company already had a dedicated following of brand advocates who grew up with Wendy’s, loved the restaurant and regularly showed that love on social media. Miller and Keck talked about how the team started with a campaign built around…

Screenshot of Royals Danny Duffy video.

Social Media Tips from the Kansas City Royals

The goal for brands on social media is to create a community for its fans, customers, and potential customers. When you’re a beloved Major League baseball team, it’s not hard to get fans to interact with your brand on social media, but it still takes a lot of work to produce content. As a lifelong fan of the Royals, it was interesting to hear Daniela Duron, digital & social media coordinator for the Royals, speak at a recent Social Media Club of Kansas City luncheon. Although a Major League Baseball team is quite different from a grocery store, Daniela shared a few concepts that retailers can take into consideration when using social media. The main goal for the Royals is to make their social media followers feel as though they’re a part of the team. As a retailer, you want to make your customers feel like they’re a part of your family. The Royals do this by giving followers access to behind-the-scenes videos and pictures that they can’t get any other way. They let players take control so fans get…