• Home
  • Tag Archives:  instagram
Photo of trendy female riding a white kitten.

Picture perfect: Choosing images that get results

Last week Getty Images hosted a webinar by Creative Research Expert Jacqueline Bourke on how to select images what will increase engagement. In 2015, there were 1.5 trillion images were shot. That number will only continue to increase. The quality of those images keeps getting better and better. Consumers now expect high quality images in all their content. It is important that you select images that engage your audience’s emotions and senses. We are visual creatures. Ninety percent of information is transferred visually. Our audiences are being bombarded by an ever increasing amount messages. Visual images are processed 60,000 times faster than text.  A strong visual image will allow for our content to stand out from the crowd. Images are obviously crucial on platforms like Instagram and Snapchat, but tweets and Facebook posts with strong visual elements have more engagement than text only counterparts. Below are some trends and examples of how they have been used:   First person: This perspective pulls your audience in and makes them a part of the image. It is much easier for them to envision whatever you are pitching…

InSean

Reaching your audience through social media

Today’s shift towards digital media has created challenges for retailers. In an attempt to help KCIABC and SMCKC teamed up to present a panel discussion on “reaching your audience” on September 15. The panel was moderated by KMBC anchor Kris Ketz. He was joined by KCPT’s Angee Simmons, Greg Farmer of the Kansas City Star, KSHB anchor Christa Dubill, and talk radio Rob Carson. Despite the panel’s journalism background the information presented was widely applicable. Farmer reminded the crowd that social media allows people to feel a part of something bigger than themselves. Retailers can harness this power by fostering that sense of community. Dubill had similar feelings. “Find your niche,” Dubill said, “and serve the people who you would have been serving anyway.” The platform really isn’t important. You know who your customers are and you can serve them the exact same way on digital as you can in print. The advantage of social is the connection you can make with your audience. “Social media can take down a lot of walls,” Dubill said. Sometimes in our efforts to make…

Pokemon Go Logo

Gotta Catch ‘Em All: Using Pokemon Go to Attract Customers

By now you’ve probably been hearing a lot about the Pokémon Go craze. Have you been hearing about how it’s helping businesses get more foot traffic in their stores but you’re a little confused about how it works? Don’t worry, you aren’t the only one! The good news is, it’s relatively simple and inexpensive to use this new game to get more current and potential customers into your store! First and foremost, Pokémon Go isn’t a game just for kids. Adults are enjoying the game too, either with their kids or even by themselves! It’s an free app you can download on your phone that accesses your phone’s camera and uses your geographic location so you can “find” Pokémon characters that are nearby. The app is an “augmented reality” game so it will superimpose images of Pokémon characters on your camera when you have the app open. As a player, you have to “capture” the characters to get points. The game uses an algorithm to place these characters in certain locations across the globe. Some locations have more characters than…

Image of digital sound waves.

Audio killed the video star

It would be reasonable to assume that the most important element in video production is visual. This is a mistake most video beginners make. We have all been forced to watch friends’ Insta videos or Snapchats  from concerts with completely over-modulated audio. For me, bad audio is neck and neck with shaky video as number one video killer. Part of the reason bad audio is so prevalent is that you don’t know it is happening while you are recording. The simplest way to fix this problem is wearing headphones. It is really easy in theory. However, smartphone recording does not allow for this, but I said in my first post your smartphone is plenty good enough. Unfortunately, this is one instance where you have to sacrifice some functionality for the price and convenience of smartphones. The following tips will help you get the best audio possible while recording on your smartphone. Use an external microphone – Your phone’s internal microphone works fine if only one sound can be detected. When was the last time you were in a setting with…

How to plan a video project: chalk illustration flow chart

The five W’s and H of video production

Anyone who has taken a journalism class is no doubt familiar with the five W’s. For those of you who chose to make money instead of pursuing journalism the five W’s are who, what, where, when, why and how. I am adapting this idea for storytelling to video production. This post is meant as a follow up to my first post on why you should get into video, so check that out before reading on. Who – Before doing anything figure out who your audience is. Your final product will be radically different if you are making something for colleagues or customers. For me, deciding on an audience is the single biggest determining factor for what you will create. What – This seems obvious, what is the content of your video going to be.  It absolutely is important to know what your content will look like. I mentioned storyboarding before. The planning will save you a lot of time. Draw out what each shot will look like. I won’t lie to you, this is going to seem very tedious. You…

Influencer Marketing The New Age of Social Media

Influencer Marketing: The New Age of Social Media

One of the best benefits of social media marketing is the instant, two-way communication you have with your customers. You can get immediate feedback from them on any type of message you post/tweet. Even if the feedback is negative, you have the opportunity to turn it into a positive by addressing their issues or concerns, and hopefully making them happy by the end of the interaction. This real-time communication and interaction also allows for your customers to act as brand ambassadors for your store. A brand ambassador is a customer who supports your store on your social media profiles as well as on their own. Ideally, brands want ambassadors who are social media influencers. A social influencer is somebody who has a substantial and positive social media following on their own profiles. To be a truly authentic brand ambassador, a person should regularly use your product(s) or patronize your business, and then share their experiences with your brand on their social media profiles.   Last week I attended an AAFKC (American Advertising Federation, Kansas City) Wednesday Accelerations breakfast on “Influencer…

Person taking food photo on phone

Visually Advertising on Pinterest & Instagram

Luckily for grocery retailers and brands, food is visual, and people on social media are passionate about capturing it. Consumers enjoy posting their own food photos, while also looking at those of others, including brands, for recipe ideas and inspiration. Retailers can amplify their own food photo reach through social media advertising. We’ve talked about paid advertising on Facebook and Twitter in the past, but what about other popular social media networks like Pinterest and Instagram? These sites have grown enormously in the past several years and play a pivotal role in the foodie culture. I’ve recently been researching the opportunities grocery retailers and brands have available for advertising on these visually heavy sites that are already loaded with food photos. Let’s start with Pinterest During a recent #CoffeewithCART call, my attention was drawn to an article that was shared about Pinterest’s new ad-targeting tools that CPG and retail brands (including grocers) are utilizing. Pinterest’s advertising platform is now open to all brands, not just large partners like in the past, which means smaller businesses can dive into this advertising…

Kansas City IABC Logo

2016 Business Communicators Summit Recap

On Tuesday I attended the 2016 Business Communicators Summit (BCS), sponsored by the International Association of Business Communicators (Kansas City chapter). More than 100 local business communication professionals attended lectures and breakout sessions led by a group of highly successful business communicators who shared their knowledge and expertise. The BCS continues to be a great professional development resource for all types of business communicators, including social media marketers. Several speakers at this year’s event discussed social media and digital marketing in their presentations and offered great insights to the audience. In fact, the keynote speaker was social media speaker, trainer and author, Peg Fitzpatrick. She presented her “power tips” for social media marketing. She covered three main topics: building your foundation, attracting more followers and feeding the content monster. Build Your Foundation Fitzpatrick highlighted the importance of optimizing your social media profile. You should have a quality profile picture and cover photo. It should look professional but relatable. For individuals, she even recommended that selfies are perfectly fine for professional profile pictures. So snap away! Another important focus on your…

Four Major Social Media Channels and Logos Facebook Twitter Instagram Pinterest

AWG Social Media Webinar Recap

Recently I hosted a webinar for AWG retailers to share with them the best strategies for marketing on social media. I covered the basics elements of marketing on the four major social media channels that are currently being used by our retailers: Facebook, Twitter, Instagram and Pinterest. First, I discussed the most ideal content to share on each channel. Facebook Pictures (graphics, in-store pictures, photo albums, etc.) Links (pay attention to the picture and text on the link previews to make sure they look professional) Text (make sure it isn’t too long) Post once (no more than twice) day Twitter Links to long articles, web pages, etc. Short engagement questions or quotes Pictures Tweet as often as you want…within reason. REMINDER: Twitter accounts do well in areas with a younger demographic, like a college town. Instagram Video (users are limited to 15 seconds but promoted posts are allowed up to 30 seconds) No links (you can only include hyperlinks in your bio) The text caption for you picture will truncate after several lines so try to keep it short. Besides,…

Lee Jeans Integrated Marketing Graphic

Conneting the Dots: Social media as part of an integrated marketing strategy

So you’ve finished a marketing plan and you’re ready to start implementing it. But wait! You forgot about social media! Oh well — you can just put up a few posts and tweets about it, right? Wrong. Sarah Cucchiara, senior e-commerce strategist at DEG, recently presented about this very concept at the KU Digital Marketing Summit sponsored by the University of Kansas Business School. She shared insights about the important role of including social media in an integrated marketing campaign from the beginning; as opposed to an afterthought once the planning is complete. Marketing has become a 24/7 consideration due to social media. These channels must be fully integrated as part of a company’s marketing strategy. Consumers are constantly exposed to media (TV, radio, social, podcasts, etc.) and they expect a “unified and personalized brand experience.” For the average customer, social media is a part of their regular lives and they interact with it seamlessly throughout their day. Companies and marketers, however, are still trying to figure it out. Many brands are still working through issues like: where social media…