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A Picture is Worth 1,000 Words

With everyone yelling their marketing messages all over the place, it’s become easy for customers to simply ignore it all.  To get their attention, you have to entertain them. How do you entertain them? Visually. Visuals are processed 60,000x faster in the brain than text, so in our world of short-attention spans, the phrase “a picture is worth 1,000 words,” has never been more true. There are plenty of ways to capture the attention of your current and potential customers using digital images. Instagram is a photo & video-sharing app that has more than 300 million users who are sharing images and videos with each other daily. Pinterest is another app with a heavy focus on visuals. It’s more than 70 million users share links to articles, websites, recipes, etc. with a heavy focus on images. Cara recently wrote a post about using Pinterest as a small business. YouTube has become one of the most popular websites in the world with it’s video sharing capabilities. Lisa recently talked about using YouTube on our blog. So how can you use these tools…

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Make It Go Viral!

What do The Ice Bucket Challenge, Alex From Target, and “The Double Rainbow Guy” all have  in common? They were all part of a viral social media post/campaign. You’ve probably heard the phrase “go viral” as it relates to sharing information online. But just in case you haven’t, it means to “become very popular by circulating quickly from person to person, especially through the Internet.” But how do you create something that will go viral on social media? Some might tell you that there are tips and tricks to make something go viral, but the truth is that you never know when something will hit a nerve with people. You can’t necessarily predict what will motivate them share something, causing it to spread across the country or even around the world! Sometimes it’s not even something you posted from your company’s profile. It might turn out to be a post to your company’s page that’s suddenly a big hit! Just ask Schulte’s Fresh Foods in Jefferson City, Mo. A customer posted on the store’s Facebook page about something she saw…

Quote: "Content marketing is a commitment, not a campaign." -Jon Buscall

The Latest Trends in Social Media Content Planning & Listening

Last week, I attended the emfluence User Conference with several of my AWG Marketing colleagues. The conference gathered digital marketers and IT professionals from a variety of industries to learn about the latest trends surrounding social media and email marketing. Alyssa Murfey, emfluence’s own Director of Strategy, presented “Social Content Planning & Listening” covering new features, ideas and strategies affecting social media content. Here are a few key points: Google Analytics This important tool is loaded with features to help you discover the types of digital content that are working for your brand and also guide future posts. If you’re not looking at this data, it’s time to start! One metric that you may want to take a look at is Trackbacks. This report shows you the people who are sharing links to your content. This creates a great opportunity to form relationships with people who are already your brand advocates. It also allows you to examine what kind of content is appealing to others. Pinterest Formally known as the social site for women and weddings, Pinterest has been changing.…

Social Media Icons On Banners

Like, Share and Retweet Your Way to a Loyal Fan Base with Social Media Promotions

Even though social media was created for online social interaction between individuals, that doesn’t mean brands can’t join the fun! And while brands use social media platforms in a slightly different way than your friend sharing a funny cat video, businesses can still use social media in entertaining ways to interact with their fan base. Successful brand pages share entertaining or interesting content related to their industry, product or service. Brands also use social media as an outlet to answer common questions from customers. As Jason pointed out in a recent post, businesses should use social media profiles to engage followers before immediately promoting their products and services. A fun way to interact with your customers is to run a social media promotion. What is a social media promotion? A social media promotion is a contest or drawing that requires fans/followers to participate in some way to enter. Why should I run a promotion on my social media platform? The most important reason to run a promotion is to interact with your customers. Remember that social media is two-way communication.…

Man Screaming at Computer Screen

Changing the Story: Responding to negative feedback on social media

The AWG digital marketing team works with our retailers to develop and grow their online presence by creating and maintaining websites, email marketing platforms and social media profiles. When a retailer signs up to create a social media profile, usually a Facebook page, one of their first questions to us is “What happens if a customer leaves a negative comment on my page?” As Cara suggested in her recent post about transparency in social media, you should answer it. This is a scary prospect for many store owners and managers. Unlike answering a customer complaint in-store, this complaint is online for everyone to see and it will remain there until you take it down or delete your profile. Sometimes our retailers want to delete these comments immediately without responding to the complaint. While we understand the temptation to remove this kind of negative feedback posted on a public forum, there are several key reasons why it isn’t a good idea to delete negative feedback (posts/comments/reviews). First, if you delete the comment without responding to it any way, you are likely going to…