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What Should (and Shouldn’t) be on a landing page.

I’m flipping through my notes from WordCamp last week, looking for a session that could directly benefit our AWG retail members. This guy, Mat Casner, really drew a big crowd considering his session was next to last at 3:00 on a Saturday afternoon. Mat first caught my attention by asking the audience, “How many of you work for someone who would like more customers?” I raised my hand. After that I was pretty much glued to his every word, which I put in italics below. Customer Acquisition is a Constant Cycle Get Attention: They must be aware of your existence Convert Attention: They must like something of value you are offering Keep Attention: They must be willing to trust you enough to risk a financial investment in exchange for value The key to any business relationship is trust. It is our responsibility to reduce as many barriers as possible that are keeping your customers from trusting you. Here, I’d like to insert further focus on “barriers”. Your customers today rely on multiple mediums to get information. Gone are the days…