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Who Won the Big Game?

It’s time for us all to work through our football induced food comas, bask in the glory of our team’s win/sulk about our team’s loss, and discuss the ever important question: which brand really won the day? While reviews of commercials can be found everywhere from big advertising websites, around your office, and all over social media, I’ll throw in my two cents. Two Thumbs Up: McDonald’s – Pay with Lovin’: McDonald’s has been having a rough time. People are trying to think healthy, natural foods and McNuggets do not fit the bill.   While they’ve made strides in terms of their core offering by posting calorie counts, including yogurt/fruit options, and changing portions there is still a large stigma surrounding fast food. What do you? Create a feel good buzz around your product. The Pay with Lovin’ campaign has select customers perform small acts (calling a parent, doing a happy dance, complimenting a friend) in exchange for their meal. It’s a smart, socially savvy move. McDonald’s took it up a notch on social by tweeting love for other commercials paired with…

The Branding Game

Advertising messages are like first dates, you just want me to see your good side in the hopes that I’ll stick around for another date. But if we know brand advertising is deceptively positive why do we buy into it? Do brands overpower our brains or do they simply tap into how our minds work? A recent TED Talk explored this idea. How a brand assigns and communicates value can significantly impact how consumers perceive it.   When we go on a first date, we’re taking a chance at getting to know someone better based on the surface details we know. Similarly, when a consumer buys a product for the first time often they are buying into the brand imagery. We make brand choices based on our perceived value in the brand. That value is set by the utility of the product enhanced by the history we associate with it. Advertising can’t control the utility but the story can. By creating a strong brand story the value of a product can be increased. Likewise an experience, the combination of our…

Graphic with social icons

Why You Must Earn the Right to Promote on Social Media

When you visit Facebook, Twitter or any other social media site, what are you going there for? If you’re like most people, you enjoy using social media because it connects you with friends, and allows you to be entertained and relax. So how, as a business owner, can you promote your products and services on social media without interfering? You have to earn the right first! A common misconception by many businesses is that social media is a great way to push your products and services to drive sales. Gallup recently published the State of the American Consumer study that explains, “Social media sites are highly personal and conversational . . . consumers who use these sites do not want to hear sales pitches.” The hard truth is that social media is not best suited for selling. This doesn’t mean you can’t be promotional at all, but you have to insert your ‘salesy’ content carefully. Promote Your Business on Social Media the Right Way How exactly can you promote your business to your customers without interfering too much with their ‘personal…