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Webinar Recap: Personalization in Grocery Retail

The industrial revolution brought about producing and focusing on the masses. Now in the information age data is everything and the focus has moved from the masses to the individual. Personalization is a key factor in building loyalty. Whether that be for a store banner or a store brand. People are more receptive to something they feel is personalized towards them. This may be a fairly obvious point, but how does one go about personalizing a grocery store for one shopper? Truth is you can’t but the webinar I listened to busted 4 myths about personalization in grocery retail and also gave a few digital recommendations at the end for how to add more personalization for your shoppers. Myth 1: Shoppers want everything to be personalized. This has some truth to it because consumers consider the act of shopping an act of personalization in itself. Shoppers still want to maintain control but retailers should look to help them while also empowering them during their time in store. It is important that retailers don’t make their customizations feel manipulative to the…


Shoptalk 2019

Overwhelming or energizing. Four days in Las Vegas at Shoptalk could elicit either one of those feelings depending on your perspective. For me, it’s a healthy mix of both because the overwhelming part demands focus and introspection into the practicalities of applying everything I just tried to absorb from the biggest and best in retail. The energizing part comes in seeing how we, and the industry, respond to all this great information. Brick & Mortar isn’t dead. But it is changing. Historically, grocery stores were designed to meet the needs of walk-in customers. Instacart’s Chief Business Officer Nilam Ganenthiran talked though about how that may need to change in the future. Rather, owners should consider designing expedite e-commerce fulfillment. Crate & Barrel CEO Neela Montgomery talked about enhancing their stores with in-store dining options. Helena Foulkes, CEO of Hudson’s Bay Company, showed before and after pictures of Saks Fifth Avenue store completely redesigned to have natural light by the makeup counter, easier access to the second floor for efficiency, and expansion of handbag category. All of these retailers are responding…