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SEO is everything illustration from DEG

SEO is Everything & Always Evolving – KCDMA Boot Camp Recap 2

SEO is everything according Quinn Sheek, the KCDMA Boot Camp’s second speaker and Director of Demand Generation at DEG Digital. Okay, maybe not everything… She admitted that, but also explained why SEO is now a group effort that involves many different people across disciplines. It’s no longer a one-man show designated to just an SEO expert. SEO affects professionals in IT, PR, branding, user experience, and more. Sheek shared information from SEMrush, which listed the most important factors affecting SEO ranking in 2017. These included: direct website visits, time on the site, pages per session, bounce rate, referring domains, content length, website security (https), keywords and more. With so many different components influencing SEO, where does one even start? Here are Sheek’s suggestions for being more effective at SEO in 5 simple steps: Be curious – Why were there downward trends in your Google Analytics? How do we test and fix that? In order to be successful at SEO, you have to want to understand what is affecting web traffic. Be adaptable – Google changes its search algorithm around 500-600…

Local Pages illustration

How Local Pages Help Your Store

Retailers with multiple locations have a decision to make when it comes to creating Facebook business pages: do you make one page that represents all locations or do you make individual pages for each store? I discussed in a recent blog post how to do both, as well as how to link the location pages to the banner page. In the post, I highlighted the more practical reasons you should consider setting up the locations pages. For example, setting up individual location pages might make sense if your products, services and messaging vary widely from store to store. Those practical reasons are important but there is a less tangible reason to create local pages for each individual store location. Your customers are more likely to engage with a local page versus a banner page for the entire chain. According to an article on MediaPost, “local store pages generated 25 times more impressions than brand pages.” Citing research from MomentFeed, MediaPost highlighted findings of their analysis of impression data in early 2017 from approximately 50 national brand clients, including restaurant chains,…

Google My Business logo.

Claiming Your Google Places Listing

How often do you Google a local business in your area? Your customers are doing the same thing with your grocery store on a regular basis, so it’s important for you to be able to control what they see when they Google your store. But how do you do that? How do you manage the information that comes up on the most popular online search engine? The answer is: Google Places. Google Places allows you to list the exact location and address of your store on a map in Google, with all relevant store information to help your customers find you when they are not only looking specifically for your store but also when they are looking for specific services your business provides. According to Google, “simply being listed gives you a boost in rankings for your main website and therefore leads to more traffic.” Google gives you the option to include as much or as little about your business as you want on your Google Places listing. This includes coupons, special offers, videos, images, opening hours and preferred payment…

The 5th Annual WordCamp Kansas City 2016

WordCamp KC 2016

While attending WordCamp KC 2016, I picked up a few tips, mainly about security and SEO fundamentals. When creating a password, use at least 12 characters. A simple but long password is more secure than a complex but short password. Use a password manager such as KeePass or 1Password. When sending logins to clients or customers, use onetimesecret.com Use captcha on WordPress login screens. Ubersuggest.org gives you what people are searching for and meta keyword suggestions. Meta tags and alt tags are still important. Cachedpages.com shows you the cache Google has on your website. Use dnsqueries.com to check domain name health, IP address information and reverse DNS lookup. Screamingfrog.co.uk/seo-spider allows you to crawl websites’ URLs and fetch key onsite elements to analyze from an SEO perspective. Use inspyder.com/products/InSite to check any website for spelling mistakes, broken links and SEO problems. Ahrefs.com tracks your website’s backlinks, keywords, brand mentions and helps you to know what your competitors are doing. Use webpagetest.org to test your website performance and speed.

Gary's Foods about us photos

“About Us” on your website

Everyone loves a story. People have been telling stories since… well, since people have been around! What do campfires, drawings in the sand, music, movies and your website have in common? All of these tools can help make telling a story easier. The About Us page can attract your customers with a story they can relate to. The more your customers identify with you, the more they will trust your store. The content on this page is also good to share via links in social media. Read this About Us example >> You may not think your story is interesting, but it only seems that way to you because you lived it. You lived the long version, day by day. Believe it or not, millennials prefer the story of how a business came to be rather than having big bold SALE! messages crammed down their throats. These stories tend to be read on mobile devices during down time, like during the commercials while watching TV or waiting for a Dr. Apt. Write about the stories you hear over and over at family get…

Pay-Per-Click vs. Organic SEO

Search engine optimization (SEO) can be quite intimidating for someone who doesn’t know much about the subject. Both Lisa and Cody have discussed “Why I Can’t Find My Website on Google” and “What You Need to Know about SEO” on the blog, which are great introductions to SEO.  A few members of our team recently attended a digital marketing summit at the KU School of Business, where we heard business consultant and SEO expert David Barnes share his insights on SEO, Pay-Per-Click (PPC) and Search Engine Marketing (SEM). Here some key insights from his presentation: The first thing to do before ever thinking about spending money on search is to make sure you have good content on your website. 300-500 words per page of in-depth information shows both users and search engines your expertise. Be specific. If you don’t mention your meat department on your website, you’re not going to show up in a Google search for it. Alright, now you have quality content on your website describing everything you offer. That may be enough to get your website to…

What You Need to Know About SEO

When it comes to digital marketing, arguably the most important aspect is your search engine optimization (SEO). In a nutshell, SEO is how easily can customers find your website on a search engine like Google? Think about it in real world terms. If your store did not have an address, was not listed in the Yellow Book and had no signage, would you get any sort of attention?  A recent study found that SEO is the best source of traffic for food brands, with 56 percent of website traffic being generated by search engines. If that’s not eye-catching enough, other sources like direct traffic, referral and social media combined to account for only 43 percent. Optimizing your website for search engines is a simple way to get your brand out in the open for anyone to see and a great source for online traffic, and applying some simple fixes can be a gamer-changer. How it works The mechanics of a search engine may seem daunting at first, but they are actually fairly simple. In essence, a search engine like Google…

example of a word cloud centered around SEO

I can’t find my website on Google

I am often asked, “When I perform a Google search for my website, why isn’t my site at the top of the list of results?” There are a number of factors that could be affecting the search rankings. I have found that the more populated the internet becomes and the more webmasters learn about search engine optimization (SEO), the more competition there is for those webmasters to get their websites at the top of the ranks. When I design a new website, I make it a common practice to add alt tags to all images, a title tag to each page and use searchable html text whenever possible. Each of these helps with the search rankings, although they cover only the basics of SEO. I used to use Meta tags (keywords and descriptions), but I have heard search engines now ignore those, so why bother? A thorough implementation of SEO to a website is time-consuming and because of the extra time and cost, I like to talk it over with the retailer before investing in that extra step. Sometimes, the…