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Stores Still Need In-Store Signage

In-store signage has been shown to sell more product and increase profits. Advertised items are sold at full-retail and result in an average lift of 30.8%. This proves that shelf-signage still has real stopping power with customers. Shoppers are looking for in store experiences and products that utilize shelf signage are engaging with the shoppers at the most crucial time. Surprisingly some studies have shown that anywhere from 50.8 to 67.7% of purchases are impulse. So, one of the best ways to trigger these purchases is to catch the consumers eye with shelf signage. In the complex store environment, brands must navigate shoppers down the aisle, into the category and to the shelf where they can close the sale. At 10 feet you need to attract the shopper, 5 feet engages and at 2 feet you need to sell the product. This is the sometimes referred to as the 10 – 5 – 2 rule. This strategies success can be attributed to 76% of all purchasing decisions being made in-store at the shelf. It’s not that shoppers don’t know what…

Photo of grocery store aisle with blade signs.

Shelf Signage Sells More Product

If you want to drive up sales in your store, you have to disrupt your customers’ shopping routines and get their attention at the moment of decision. Studies estimate you have roughly 3 seconds to make an impact. The best way to take advantage of that small window of time is shelf signage! How do you get customers to try new products? How do you influence people to shop areas of the store they normally would not? Shelf signage is a good method because signs grab shoppers’ attention. Perpendicular placed signs break-up the monotony of the grocery aisle, which in turn breaks customers’ habitual buying patterns. If a customer sees a sign for a product they have never tried but would like to try, they’re more likely to put this item in their cart because the sign grabbed their attention and brought this item top of mind. If the sign had not been there, the customer would be more likely to pass by and not notice. Signs with pricing especially have stopping power because customers naturally compare prices of similar…

Graphic of megaphone and social media icons.

If you build it…you have to tell them about it

“If you build it, they will come.” That might have been true in “Field of Dreams” but it’s not always the case with social media profiles and other digital marketing platforms. Your customers may not realize that you have a Facebook page, Twitter profile or other digital marketing. So what can you do? The short answer is that you can tell your customers which platforms you have and where to find you. The long answer involves three things: in-store signage, cross-promotion and word-of-mouth marketing. In-Store Signage One of the best places to tell your customers about your digital presence is in the store. Remind them about your website or to follow you on social media while they are already there. Some might have a smart phone with them, so they can log in to their own Facebook or Twitter profile, and start following you right there on the spot! With social media, it’s important to remember to include what platforms you are on and where to find you. The best way to do this is to include the custom URL…

Graphic of Web Traffic painted on road that turns into an arrow pointing up in the horizon.

Customers won’t go if they don’t know about it.

Do you have a website? If so, how many of your customers know your domain name? You have lots of opportunities to let your customers know about your website, some not as typical as you would think. Many stores will put a websites domain name on a weekly ad then expect the customers curiosity to make them go look. Customers EXPECT stores to have websites; the question is why should they look? Do you post your ads on Tuesday afternoon even though the prices take effect on Wednesday? Let your customers know they can get a sneak peak of your ad before your competition, ON YOUR AD. Does your website have coupons, recipes, shopping lists or cooking tutorials? Tell them ON YOUR AD. Maybe even add a graphic of a computer screen with your domain name on the screen to get some visual attention. Ask us to make a QR code for your ad. If anything customers will ask “what’s that?” Examples: You say you don’t have an ad or share one with an ad group? We have ways to…