Random Post
Search
  • Home
  • Tag Archives:  social media
Social Media Giveaways Breakfast

Social Media Giveaways & Contests (Recap)

I know what you’re thinking. “Didn’t Melanie just tell us that we can’t have contests on Facebook anymore?” Yes. Yes, I did. However, the latest Social Media Club – KC breakfast, “Social Media Contests and Giveaways,” was about more than the “Like, Comment, Share” Facebook contests I was referring to in that blog post. During this Q&A panel, Kasim Hardaway (founder, TKC Agency) and Brandon Painter (content manager, Barkley), discussed the various ways you can use contests and giveaways on all social media (not just Facebook) to build a following, gather information and analytics, and even generate content from your customers! Here are some of the highlights. Be Prepared, Have a Plan & Communicate Kasim recommends having a clear strategy for your social media contest or giveaway. Don’t have a contest just for the sake of having one. Do you want to increase your followers on a social platform? Do you want to collect email addresses for your email database? Do you want to gather user-generated content (UGC)? Determine your end goal for the contest and start from there. Kasim…

AWG Brands Digital Promotions: August 2018 Edition

August is the sweet spot of wrapping up summer activities and preparing for back-to-school. Although AWG Brands is not hosting a major digital promotion this month (we’re preparing for Family Meals Month in September!), there are plenty of new recipes, digital coupons and other content for our member retailers to share on their websites, social media pages, email clubs and more. Best Choice Recipe of the Month The August Recipe of the Month from the Best Choice Calendar is this Green Onion Feta Stuffed Chicken Breast: https://bestchoicebrand.com/news/green-onion-feta-stuffed-chicken-breast The recipe can be shared from the Best Choice website using the link above or from the Best Choice social media sites, like Facebook, Twitter, Instagram or Pinterest. The native files can be found here. Best Choice Recipe Video The August recipe video is for Tuscan Shrimp Linguine. Starting August 1, you can share this short video from the Best Choice website, YouTube, or using the native files found here. Digital Coupons New digital coupons for the following products are available through September 30, 2018. Consumers can access these coupons through a store’s…

AWG Brands Digital Promotions: July 2018 Edition

We’re in the thick of summer, which means National Ice Cream Month is here! National Ice Cream Month is a national campaign created by the NFRA. AWG Brands will participate throughout July by: Publishing key messages and recipes on social media and the brands’ websites. Promoting the Ice Cream Giveaway sweepstakes. Sharing content from NFRA and Easy Home Meals. We encourage all AWG Member Retailers to participate also. It’s easy: either share the content you see on AWG Brands’ websites and social media profiles (Best Choice, Clearly Organic, Superior Selections and Always Save), or use the NFRA resources to create and post your own messages. Last year, AWG Brands won a Golden Penguin Award for our participation in this campaign and we hope to do the same in 2018!   Best Choice Recipe of the Month The July Recipe of the Month from the Best Choice Calendar is this Summer Harvest Pasta Salad: https://bestchoicebrand.com/news/summer-harvest-salad/ The recipe can be shared from the Best Choice website using the link above or from the Best Choice social media sites, like Facebook, Twitter, Instagram or…

Smartphone

Facebook Advertising 101

I regularly write blog posts about what our retailers can do to increase organic reach on Facebook. However, this doesn’t mean you shouldn’t take advantage of paid Facebook advertising, which includes Facebook ads and boosted posts. Paying for additional exposure on Facebook is becoming more important as you try to stand out among all the clutter your customers see in their Facebook timeline. Since this is my first post about how to use Facebook advertising, I’m going to keep it pretty high-level and focus on the most common questions I get from retailers who don’t have much experience with this digital marketing strategy. Why Should I Use Facebook Advertising? Despite the ongoing rumors that “Facebook is dead,” and even the recent controversies surrounding the social media platform, two billion people still actively use it every month. And while it isn’t as popular with people in their late teens and twenties, you can focus on that demographic with Instagram. Here are a few tips from one of my recent blog posts about Instagram strategy. You can use paid advertising on Instagram…

AWG Brands Digital Promotions: June 2018 Edition

AWG Brands are welcoming summer with fresh new content, coupons and promotions! Here’s what you can expect on the brands’ digital channels this month: Best Choice Recipe of the Month We turned June’s Recipe of the Month from the 2018 Best Choice Calendar into a new recipe video. You can find it here starting June 1: https://bestchoicebrand.com/news/recipe-video-rocky-road-cream-cheese-pie/ The recipe can be shared from the Best Choice website using the link above or from the Best Choice social media sites, like Facebook or YouTube. The native files which include the word document, original video and graphics of the recipe, can be found in the recipes folder. If you are on the AWG Insignia Program, signs with this recipe will also be delivered to your store during June. This creates a bridge from in-store to online, ensuring a consistent message on both. Digital Coupons New digital coupons are available June 1 – July 31, 2018. Consumers can access these coupons through a store’s loyalty program. If a store does not have a loyalty program, but is interested in setting one up, please…

Social Media Marketing

What Makes Social Content Great?

In the 4 ½ years I’ve worked for AWG, it’s been surprisingly difficult to get content consistently from the retailers I work with on digital marketing. Whether I’m working with a store owner or director, a department manager, or an up-and-coming associate, I often hear, “I’m not sure what to send you for social media content.” And you’d think it would be a no-brainer. Take pictures of food, of course! Food pictures are all over social media, right? But that’s part of the problem. Even when I do receive content from stores, sometimes it’s just a little too generic. You may have a beautiful produce display that makes for a great picture, but what differentiates it from any other produce display at a grocery store? The more popular social media has become, the more “noise” there is on every channel. You have to make your content stand out so that customers can find it through all that noise. Using these different types of evergreen content can change things up and help you stand out on social. Timely Content Like I…

BBQ Chicken Pockets is the May Recipe of the Month
InCara

AWG Brands Digital Promotions: May 2018 Edition

Is anyone else thinking, “How is it May already?” Time for your monthly AWG Brands newsletter. Here are the content opportunities you can take advantage of this May: Best Choice Recipe of the Month Each month, Best Choice publishes the Recipe of the Month online – this recipe can also be found in the 2018 Best Choice Calendar. May’s recipe is for Sunrise Baked Tomatoes https://bestchoicebrand.com/news/sunrise-baked-tomatoes/. The recipe can be shared from the Best Choice website using the link above or from the Best Choice social media sites. The native files which includes the word document and graphics of the recipe, can be found in the recipes folder.   Best Choice New Recipe Video  Best Choice regularly produces professional-grade recipe videos. May’s recipe video is for BBQ Chicken Pockets. The video goes live on the Best Choice website May 1 and can be accessed through this link: https://bestchoicebrand.com/news/recipe-video-bbq-chicken-pockets/. It is also viewable on YouTube: https://youtu.be/UbJ7Sh39nzE. Retailers are encouraged to either share these links, or share the video natively through the original files, which can be found here: https://drive.google.com/drive/folders/1tlnvvokb5f90k-HIjtMVNKi8vpo2il1c.   Digital…

The Art + Strategy Behind an Effective Instagram Account (Webinar Recap)

Quinn Tempest, freelance graphic designer and digital marketing strategist, started out her webinar about Instagram with this simple quote. It’s a simple quote for a simple social media platform. While the platform is simple, your Instagram content strategy should be anything but. According to Quinn, there has to be a balance between the art of content creation and content strategy for your business Instagram account. Instagram for business isn’t just about pretty pictures. Quinn started with some stats about the current growth and success of the Instagram platform: At the end of 2017, Instagram was at 800 million active users. Growing at 100 million users per four months, Instagram has 500 million daily active users.  300 million of the daily active users are daily active Instagram story users. At the end of November 2017, 25 million businesses were on Instagram 200 million people actively visit a brand’s profile daily. If these numbers aren’t enough to convince you to get an Instagram account for your business and get serious about your strategy, I don’t know what will!   Quinn emphasized the…

Explainer Videos Explained

At Word Camp KC 2018 I attended a session by Shane Purnell on explainer videos. The name really says it all. Explainer videos can be used for training, marketing, or education. Sometimes they are animated. Sometimes they are just a recording of a computer screen. You can include narration or simply have text. A music bed sets the tone and provides interest. You don’t need to be an animation professional to create a quality product. There are many sites out there with templates that make the process fast and easy. I made the video above in about 15 minutes. I think with a little creativity we could use them to make some standout content for our social accounts. There is a downside. Since I used the free version the video includes a watermark. The plans are kind of expensive, the cheapest I found was $20/month and the price goes up quickly from there. I think we would be hard pressed to get value for that price. View all of Shane’s slides here and you can find lists of sites to…

AWG Brands Digital Promotions: April 2018 Edition

Did you hear about the new AWG Brands Digital Playbook? We launched it at the Innovation Showcase that took place March 26-28. You might be thinking “What’s a digital playbook?” The AWG Brands Digital Playbook is an online bank of content that retailers can use for free. To compliment in-store promotions, AWG member retailers should connect with their digitally savvy consumers seamlessly online. The Digital Playbook serves as that connection. It is full of recipes, social content and resources to support retailers’ own online program. We make it easy for stores to talk about AWG Brands. Check out the playbook, which can be accessed here: http://bit.ly/AWGBrandsPlaybook Best Choice Recipe of the Month  Each month, Best Choice publishes the Recipe of the Month online – this recipe can also be found in the 2018 Best Choice Calendar. April’s recipe is for Quick Red Beans & Rice: https://bestchoicebrand.com/news/quick-red-beans-and-rice/ The recipe can be shared from the Best Choice website using the link above or from the Best Choice social media sites. The native files which includes the word document and graphics of the recipe,…

SEND ME MORE INFO