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Snickers Hungerithm

Ease “Hanger” with real-time deals

With Hungerithm a hangry internet means cheaper #SNICKERS for you. Get your Coupon Here: https://t.co/xh5arwKrnF #EatASNICKERS pic.twitter.com/cAvNz2OUFg — SNICKERS® (@SNICKERS) November 16, 2017 On November 16 Snickers announced a new program to offer discounts based on algorithm they created. The candy bar brand is monitoring social media posts for over three thousand words and phrases that indicate people are upset. The idea was debuted at 7-Eleven stores in Australia. Discounts for Snickers fluctuated in real-time based on social media monitoring. Obviously, this is going to be beyond the capabilities of most retailers. However, the principle can still be applied. The idea of real-time discounts has been around for a while. Use our text-message program to alert customers to flash deals. Do you have digital signage  in your store? Use them to call attention to a flash sale. You don’t need a big marketing agency running a fancy algorithm to let you know the mood of your potential customers. As a retailer you should be tuned in to your community. Do you need to discount liquor because the local team just lost…

Tablet, Digital Notebook, Online Marketing

Online Targeted Advertising Webinar Recap

I recently hosted a webinar to discuss the opportunities retailers have with our Online Targeted Advertising program. During the webinar, we discussed the current digital marketing trends that point toward success with digital initiatives like OTA and how they can drive traffic to websites and stores. To start the webinar, Christine Walsh of Brick Inc. began the discussion by outlining the four formats that this program utilizes to reach potential customers. These formats include images, text, video and audio to deliver branded and targeted messages to website visitors in locations that the user requests. Next, Christine explained the current trends and statistics that show how adults over 18 in the U.S. view digital ads at a rate of 14 times that of print advertisements. This, coupled with the fact that over 60% of these adults prefer digital ads compared to print, offers insight into just how effective a sustained digital display campaign can be for retailers of any size. Christine then explained a survey that detailed why these online users prefer this type of digital advertisement. The five most important…

Grocer Pod – Episode 1

 The debut episode of Associated Wholesale Pod features conversations with Heather Standifer, Kurt Kloeben, and Kevin Phipps. Sean Kosednar starts the show with how your store can integrate into the community. Also discusses Amazon’s acquisition of Whole Foods, National Ice Cream Month and how traditional retailers can stay competitive in the digital landscape.

Photo of two old Mac Quadra towers to make a bench.

Ambient Computing and the Future

We haven’t seen much new tech in about 10 years. Sure, many items have improved over time but not much,”Wow! What’s that?” kind of innovation. You want to know why? New tech is working hard to integrate into our lives by injecting tech into products we already know. Many everyday products now include some sort of artificial intelligence, augmented and/or virtual reality; robotics and some can even be worn. “This is ambient computing, the transformation of the environment all around us with intelligence and capabilities that don’t seem to be there at all.” – Walt Mossberg Turning off my brain when I’m trying to sleep can be a challenge. Especially when I’m working on a project I’m excited about. When I was working in Social Media my thoughts would frequently be in the form of a short 48-character post. “I almost brushed my teeth with body lotion”, and “Women walk into rooms and forget what they are looking for 3 out of 5 times a day”. Facebook announced they are working on a way to use the brain to type which…

Logo for Fresh EBT by Propel.

Check out the Fresh EBT app

AWG is working with Fresh EBT to help retailers connect with SNAP shoppers and capture a higher share of EBT spend. We know that EBT recipients are an important segment for many of our members. Nationwide, the SNAP program supports over $70B in grocery purchases, with shoppers spending tens of billions of dollars more outside of the program for food at home. Fresh EBT is a smartphone app that makes it easier for EBT recipients to manage and use their benefits. Over 800,000 people across the country have downloaded the app since it was released in early 2016. Through Fresh EBT users are able budget their benefits, organize shopping trips, and find valuable grocery content. For retailers, Fresh EBT provides direct access to EBT recipients while they are planning and conducting their grocery shopping. Retailers can advertise weekly specials, create sponsored recipes, or simply introduce themselves or share store news. Ads can be targeted by location, as well as shopping history or time of month. Through Fresh EBT, retailers can stay top of mind for EBT recipients. Fresh EBT also offers…

Collage of social media icons.

Time for some spring training

Spring training isn’t just for baseball players. It is also a good time to learn new skills. Brush up on Twitter best practices. Refine photography skills. Learn to code. Each years digital skills are being democratized more and more. Tasks that were done only by professionals with expensive equipment can now be done by following simple tutorials on YouTube. Use the skills below to jump start your own spring training. COB – No, this has nothing to do with corn. It stands for Cut Out Background. Ever wonder how the Crying Jordan face gets added to things so fast? COB is the answer. Removing the background from an image can be a good idea for highlighting individual items. It may not be a skill that you use all the time. However, knowing how to do it will save you a ton of time. Photoshop allows for the most control. The more precise the cutout the better the final product will look. There are at least five different ways to cut out a background in Photoshop – here is one. This…

Digital face depiction

Internet Technology and It’s Crazy Capabilities

I attended a presentation on technology and consumer trends. Here’s a little of what I came back with. Ever log onto the Interwebs to browse your favorite sites and an advertisement pops up? Of course you have. Did you think it was coincidence that the ad was promoting something you had searched before? Well, it wasn’t. In fact that advertisement was specifically for you. I know you’re thinking to yourself. How is that even possible?! I knew the government was hiding aliens! No, not really, well maybe, who can really be sure. What I can tell you; is that aliens didn’t generate that advertisement; it was delivered to your screen by something called AI (Augmented Intelligence). Augmented Intelligence is a technology that analyzes 2.5 Exabytes per day. What’s an Exabyte? I know, I had to look it up too, but to save you time I’ll share. An Exabyte is one quintillion bytes, or one billion gigabytes. Gigabytes are one billion bytes, so it’s a billion times a billion times 2.5…A LOT of data. We all contribute data. The sites you…

Why I social podcast
InSean

Why I Social

As we head into 2017, podcasts are becoming more and more popular. Topics are endless, but one that I have added to my rotation recently is Why I Social. Since its January 2015 launch, Christopher Barrows conducts candid interviews with a variety of people about how they are using social media. The tagline for the podcast is “from average Joe to CEO” and the guests reflect that. I have gone back and listened to past interviews to hold me over until new content is released. I enjoy hearing how a variety of different people are using social media. Barrows’ goal is for the audience to apply personal lessons for his guests. “There’s a lot of ways people are using social media and too many podcasts were focusing on only the marketing side of it,” Barrows said. “The hardest working folks in social media often aren’t given an outlet and I hoped to provide that outlet to inspire and inform.” Aside from the interview episodes, there are two other types of episodes Five Favorites and Sessions. Sessions is a more in-depth look…

Signs, Signs. Everywhere a Digital Sign

Menu boards and posters are so 1980s that they still go roller skating. Not to mention you have to keep updating the content on them and hope that you don’t misspell Worcestershire again, which will most assuredly garner some laughter from your employees. Why not use something more engaging that can be reviewed and edited, scheduled, even animated to cater to your specific audience? Digital signage is nothing new, but it keeps gaining momentum as it reaches new eyes in stores and at events around the world. If you’re considering adding this type of marketing tool to your store, there are a few things you should know before jumping in. Be Consistent The first thing people often overlook with digital signage and its content is consistency. There’s nothing more off-putting than an unreadable font with a bright, abrasive background that makes someone feel as though they’re going blind. Keeping a simple theme throughout your digital campaigns can help to keep the attention of those in your store and will also prevent them from screaming in pain as your neon-green banners…

The future of a designer

Sometimes a birthday can serve more purposes than just celebrating. This one-day of the year can also make you question, “Where am I going?” I realize people often make predictions of the future that are way off. While some thought everyone would be flying to work by now instead, we have made leaps and bounds in other areas like communication. I’m not surprised really, what if someone invented a car but couldn’t tell someone else how to make it? Last week an article caught my eye, 5 Design Jobs That Won’t Exist In The Future, which seems like a real downer but the last half of the article was about “Design Jobs that will grow”. So with my slight breeze of optimism, I also read: The Most Important Design Jobs Of The Future and How Visual Designers Can Stay Relevant In A Post-Screen World. The days of being a one trick pony are over. Everyone must be a hybrid. “What are needed instead are designers who can not only come up with the look of an idea, but make it real, with actual programming and prototyping…