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Photo of purple gold fish jumping out of small crowded fishbowl into a big empty fish bowl.

Little Things Can Make a Big Difference

Last Monday I attended an event put together by the Kansas City –  American Marketing Association featuring a couple of speakers from PurpleGoldfish.com. Each speaker presented some snippets from the Purple Goldfish Business Strategy Book Series. What caught my attention the most, as a website designer, was a section on how, “Differentiation is Key”. Most designers challenge themselves to make everything they touch stand out. Yes, sometimes we are asked to add on to something already started, but starting with a blank page is why I show up in the mornings. Getting our retailers to share with us how their business is different from their competition, can be a challenge for writing content. Instead, we normally get requests from retailers to duplicate something their competitor just rolled out. I imagine this happens because a customer threatened to take their business elsewhere because they have “__________”. Ouch. Wouldn’t it be nice if we could be a fly on the wall of your competitor’s business and hear customers tell them what you do that they like? Maybe instead of copying your competitor,…

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