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Video Content Strategy for Smart People (IABC Breakout Session Recap)

You may have heard that video is becoming a pretty big deal in digital marketing. Facebook is prioritizing video posts higher than other types of content when their algorithm determines what to show in the News Feed. And in case you didn’t realize the level of its popularity, YouTube has more than one billion users — or one third of the internet. The last breakout session I attended at the 2018 Business Communicators Summit for the KC chapter of IABC was presented by Jolean Olson of Scenic Road Products. She shared with us why video is so important to marketing (both internal and external) and how to develop the best strategy for your company to use video. First she covered why video is so important. Employees are 75% more likely to watch a video than to read documents, emails or web articles. Video generates 3x as many monthly visitors to a website as other content Visitors spend 88% more time on a website that includes video Organic traffic from search engines increases by 157% with video While it’s great to…

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